What is ‘Buy My Specs’

‘Buy My Specs’ is an easy to follow guide to patient and staff management, motivation techniques, and profitable dispensing sales. Although primarily for ophthalmic and dispensing opticians, anyone involved in optical retail that reads and uses this journal will enjoy an immediate impact upon the health of the practice they work in. Read more

Written by an experienced optometrist and a professional human behaviour trainer, the book is an understated common sense approach to dealing with colleagues and the public.

Combining ten years of practicing optometry, with the psychology behind why people act and react in certain ways, it provides a step by step guide to confidently managing the details of your and your patient's / practice team's behaviour for the qualitative and financial well being of the practice. Read more about the authors