What the Readers Say

“I absolutely love the book! What a refreshing change to read about optics in the real world. Learning how to balance clinical findings with retail opportunities and identifying what effect our weaknesses have on our journey to building a successful practice. I feel the book should be included in training - I know I will be using it within our practices. It is funny and entertaining but captures the challenges we all face using a common sense approach. I particularly like the do’s / don’ts summary at the end of each chapter”

Christine Wrenn, Director, A H Mertons Optometrists & Contact Lens Practitioners

“Having been an optometrist for over 30 years, and being unable in that time to find readable but knowledgeable books on profitable dispensing written by optometrists for optometrists, this book is one for the bookshelf. I found the chapters easily negotiable, concise and to the point, and believe it should be read by all optometrists irrespective of their experience. This book is unique!”

Gail Downey Bsc FCOptom.

“The length of this book is just right to dip in and out of having read it once. Newly qualified optometrists should find this kind of book invaluable, and those up to ten years qualified would benefit from both having the opportunity to learn something new, or modify their behaviour patterns, as would those more long in the tooth. I feel the book would be a very useful addition to the bookshelf”

Adrian Brand Bsc MCOptom

“Buy My Specs should be required reading for all optical professionals, whether fresh or seasoned, who WANT to do the best for THEIR customers, who in turn will reward them with continued business. It is a very useful straight forward readable guide to successful dispensing and patient management written by an optometrist working in the real world. Read it, absorb it, apply it..IT WORKS!”

Will Weatherill FBDO

“I have been a dispensing optician for 23 years, and at last I have found the Holy Grail - a book on selling techniques that primarily helps the optometrist become a dynamic member of the branch team. This book brings the subject of dispensing and sales to life, and is a must for all optical staff”

Steve Collins FBDO